Our story
Who we are
Overtime Labs is a lifestyle health, fitness and nutrition brand designed for those with an unrelenting drive for self-improvement. The brand embodies ambition, perseverance, and a commitment to excellence, guided by the belief that success is built through disciplined habits and consistent effort. With the motto "Excellence is a habit," Overtime Labs serves as
a catalyst for personal growth by offering scientifically formulated products such as hydration drinks, protein shakes, and other products that fuel performance, recovery, and cognitive health. The brand emphasises quality, innovation, and a science-backed approach, catering to individuals who are driven to unlock their full potential and become 1% better every day. Overtime Labs is more than a product line, it's a movement that inspires hard work, resilience, and a relentless pursuit of excellence.
Our Mission
Overtime Labs was created with a simple yet powerful mission: to fuel the relentless pursuit of excellence. Founded by individuals who believe success is built on disciplined daily habits and hard work, Overtime Labs is more than a brand, it’s a lifestyle. The name "Overtime Labs" embodies our philosophy of going above and beyond, representing the extra effort required to achieve greatness. We are here to empower individuals to break past their limits and unlock their full potential, one step at a time. Our journey began with a vision to provide high-quality, science-backed products that support both performance and recovery. Starting with our hydration drinks, we’ve designed every product to inspire growth, resilience, and a mindset of continuous improvement. At Overtime Labs, we don’t just create products—we create tools for those who refuse to settle, for those striving to become 1% better every day. Whether you’re an athlete, a weekend warrior, or someone committed to self improvement, we’re here to help you push further, work harder, and achieve more.
Founder
With a deep belief that hard work and discipline are the foundations of success, I
created Overtime Labs to bring this philosophy to life. Juggling the challenges of
building businesses and maintaining a rigorous training routine has shown me
that the mindset driving both pursuits is what makes all the difference.
Since embarking on my entrepreneurial journey, my mission has always been to
deliver the highest quality products and experiences for the end user. At Overtime
Labs, the goal goes beyond creating products that enhance performance and
recovery, we aim to inspire every individual to embrace hard work and cultivate
the habits that drive lasting success. By combining innovation with a relentless
focus on excellence, Overtime Labs strives to empower people to push their limits,
build resilience, and unlock their full potential in every area of life.
Over the years, I’ve seen firsthand how mastering your mindset is the ultimate key
to unlocking potential. It’s what has allowed me to break barriers in business,
fitness, and life. But I also know that having the right tools makes all the difference.
Whether it’s finding the right fuel for performance or having a brand you can trust,
I wanted to create something that truly helps people perform at their best, both
in their workouts and in their daily lives.
Overtime Labs is more than a brand; it’s a lifestyle and a philosophy. It’s here to
provide the tools, encouragement, and inspiration to help you show up every day,
push past your limits, and create a life of resilience, growth, and excellence. Our
mission is simple: to help you master your mindset and show that with the right
habits, effort, and tools, anything is possible. At Overtime Labs, we’re dedicated to
not only inspiring personal growth but also providing the right products to support
you on your journey. This vision is what drives everything we do.
"Excellence Is a Habit" isn’t just a slogan, it’s a way of life. It’s the foundation of
everything we do and everything we aim to inspire.
"Excellence Is a Habit" means showing up every day with discipline, consistency,
and a relentless drive to improve. It’s not about perfection or one big moment of
effort; it’s about the small, intentional actions repeated daily that build unstoppable
momentum.
When you embrace this mindset, you commit to pushing a little harder, focusing a
little sharper, and making choices that align with your goals. Over time, these habits
compound, shaping you into the best version of yourself.
"Excellence Is a Habit" serves as a powerful reminder that you are defined by what
you consistently do. It’s a call to embrace the truth that greatness isn’t a single act
but the result of repeated, intentional effort every day.